The adventure began during the 1990s in Belgium with young entrepreneurs wanting to make a difference to the shelves of shops by offering Asian food with an authentic flavour. Back then, consumers didn’t appreciate Asian cuisine in the same way as they do today. This was the challenge that faced ISALI in its early years. Very quickly, the landscape of the food aisle changed with the introduction of Chinese, Indian, Thai and even Japanese recipes. People learned to handle chopsticks and their cooking at home took on another dimension with a new type of cooking pan called a wok! And because the time people spend cooking became much shorter, a wide range of quality ready meals was developed.
Over the years, some ISALI products have become essentials on the plates of countless loyal consumers. This faithfulness on the part of ISALI shoppers is the reward for our teamwork in which the people who work for us have pooled their passion for Asian cuisine.