The ISALI adventure began in the 1990s in Belgium, driven by young, passionate, and visionary entrepreneurs. Their ambition? To introduce the general public to authentic and flavorful Asian cuisine at a time when it was still largely unknown to many consumers.
In its early days, ISALI faced a major challenge: sparking curiosity and developing a taste for a largely unexplored culinary tradition. But very quickly, supermarket fresh aisles were transformed by the arrival of recipes from China, India, Thailand, Japan, and even Korea. Chinese chopsticks became familiar, woks found their place in kitchens, and home-cooked meals took on a whole new flavor.
As lifestyles changed and people had less time for cooking, ISALI provided a perfectly adapted solution: a wide range of fresh, quick-to-prepare, high-quality Asian ready meals.
Over the years, some ISALI recipes have become true staples in the daily lives of many loyal customers. This recognition is the result of rigorous and passionate teamwork, where every team member shares a love for Asian cuisine and a commitment to authenticity.
Today, ISALI continues to innovate, driven by the same passion as in its early days, to help as many people as possible discover the richness and flavors of Asia.
ISALI is now a very active player in the fresh ready meals market, with a presence in several European countries. The company has always specialised in this range and has followed and mastered a strict line of conduct. ISALI is all about fresh Asian ready meals without compromising on quality.
For ISALI, expertise in Asian cuisine means constantly evolving and always focusing on the best. The ingredients that ISALI selects with the greatest care are prepared in its state-of-the-art production workshop. In this way, ISALI has total control over the production process and the traceability of all the products that make its dishes such a success.
Today, ISALI’s team of recipe creators is always on the lookout for new inspirations on the Asian continent and continues to work in its European research and development unit to develop tomorrow’s recipes and serve its loyal customers even better every day.
